Design ahead

Design ahead: Design for an ageing population

We have an ageing population, but a reducing health and social care budget.  Increasingly individuals will be expected to self-purchase products and services that will allow them to live independently. This will provide a large ‘silver’ consumer market for products that are designed and priced appropriately.  Although there is some awareness amongst industry of this market opportunity, there is significant scope for more inclusive design of mainstream products that enhance independent livening or support specific living tasks and activities.

KT EQUAL is supporting this event hosted by ALAN (Assisted Living Action Network) to raise awareness of the scale of the market opportunity; explore the needs of this population; how they are translated into design requirements to drive product innovation; and what kinds of design tools and approaches can support design for an aging population. The event will bring together commercial partners, users and academics.

A provisional programme can be found here.

In addition to the conference, there will be an evening three course dinner and networking reception on Thursday 1st March.

Both events will be held at the Innovation Centre in Bath. Directions can be found here.

To register for the conference and / or dinner, please visit the ALAN website.

£80 conference and dinner
£50 conference only

There are limited spaces for the networking dinner, so register quickly.